WILMINGTON, NC (WWAY) — Hendrick Toyota added the Scion brand a few months ago but the grand opening was Tuesday night. Celebrities were headlined by Hendrick associate Jeff Gordon, local folks mixed and mingled with the auto crowd.
Chairman Rick Hendrick operates dealerships across the country and says Wilmington is a strong market for the car business.
“The Wilmington area has been extremely stable for us,” Hendrick explained. “We’ve been here for a lot of years. Good clientele. You have an influx in the summer time, but you have a real stable market and the economy has been really good.”
Scion is one of 135 franchises Hendrick Automotive runs nationwide.