WWAY signed on as the second television station in Wilmington on October 30, 1964. The station was owned by several Wilmington area business men who formed Cape Fear Telecasting. WWAY has been an ABC affiliate from its very first day.
The station’s original home was on the 10th floor of the Murchison Building in downtown Wilmington, which provided beautiful vistas of downtown, Brunswick County and the Battleship North Carolina just across the Cape Fear River.
With studios today located on N. Front Street across from Cape Fear Community College’s downtown campus, WWAY currently serves New Hanover County, Brunswick County, Bladen County, Columbus County and Pender County.
The Wilmington Designated Market Area (DMA) is ranked 131, with 194,070 TV Households.
To learn more about the history of WWAY TV3, please visit about.wwaytv3.com
615 North Front St.
Wilmington, NC 28401
Main Number: (910) 762-8581
News Tips: (910) 763-0979